What's the reason why a video becomes a viral video ? Sex, pets and absurd, Andrea Natella wrote some time ago (in Italian). For sure we are inclined to share pictures and videos that have an emotional impact on us, make us laugh, make us...

One of the reasons I love Twitter is because so far it has given me the possibility to come to know many brilliant minds form all over the world. One of the first persons I was lucky to meet was Gabriella Sannino, incredible woman and...

It is the first thing you learn during marketing classes: consumer is the king and marketing is the art of creating value for your customers. This simple statement has sometimes been neglected by companies, more focused on the task rather than on the target. Then...