About me

Marketing is not a promise. It’s a skill.

My job is developing people: marketing and communication teams, managers, and colleagues who can represent their company with consistency. Since 2010 I have worked with marketing and communication departments and with HR and training functions in Italian companies.

How I work

I design training paths around each organisation and stay alongside the team while they put what they have learned into practice. My method has four steps:

  1. Understand the context. The company, its goals, its people.

  2. Work on people. Skills, behaviours, confidence.

  3. Build strategic thinking. Help teams reason before they act.

  4. Measure results. Agree on what success looks like and check it.

What I teach comes from more than ten years in-house. In 1999 I worked on the launch of Red Bull Energy Drink in Italy, and I later led the Italian marketing team.

What I offer

Training, strategic consulting and hands-on support on specific projects, in these areas:

  • strategic and operational marketing

  • brand positioning

  • internal and external communication

  • employer branding and CEO branding

  • building in-house team skills

My employer branding programmes train CEOs, managers and teams to represent their organisation on LinkedIn and beyond.

Teaching and writing

Since 2011 I have been adjunct professor of Marketing and Brand Communication at Università Cattolica del Sacro Cuore in Milan, teaching on degree courses and Specializing Master programmes, in English and Italian. In more than fifteen years I have trained over 5,000 students and professionals.

I write about branding for Tendenze, GS1 Italy’s web magazine, and I am the author of Fuori dagli schemi, a book on brand communication (in Italian). In 2019 Startupitalia included me in its “Unstoppable Women” list.

Let’s work together

I work in English and Italian, with companies in Italy and abroad.
Think I could help? Write to me at stefania@stefaniaboleso.com.